Admittedly, thus far, HSBC is one of the few banks not to have been rescued by vast sums of taxpayers' money. As a lift whisks you to the executive suite of 8 Canada Square, this atmosphere of lavish, confident banking seems a relic of the pre-credit crunch days.
The unaltered ambience within HSBC reflects a marketing strategy that has yet to flinch in the face of economic catastrophe. The brand has stuck relentlessly to its strategy to present itself as 'The world's local bank', a haven for ambitious, continent-hopping, cosmopolitan types.
James Boulton, the bank's 43-year-old UK marketing director, believes this strategy remains right for the times. 'Customers are attracted to us because of our presence across many countries, and during the credit crunch we saw a flight to quality,' he says.
Article Source:
http://www.marketingmagazine.co.uk/news/876081/Marketing-Profile-James-Boulton-HSBC/
Image Source:
http://stenden-sife.nl/sife/wp-content/uploads/2008/09/logo-hsbc.jpg
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