Air Deccan New Distribution Technology: SMS

Continuing with its strategy of strengthening its distribution through

new channels, India's low-cost carrier is gearing up to launch an option
of booking, payment and re-scheduling of flights through SMS.

Air Deccan managing director Capt GR Gopinath told financial daily The
Business Standard, "We are soft launching this facility in southern
India next week and would be nationally available by September this

year." The media report said: "Air Deccan, the country's low-cost

airline, claims to be the first player in India to offer a facility

where consumers can not only book air tickets from anywhere in the

world, but also pay for them and reshedule their flights through SMSes."

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