BMW Mini's financial arm has launched "Mini Liquid Assets," a mobile game available for download at no charge from the iTunes App store.
"Mini Liquid Assets" is an interactive game modeled after the traditional encased water jet games, infused with the Mini brand and intuitive controls that take advantage of the iPhone and iPod touch user interface. BMW's Mini hopes to increase brand awareness among Apple's coveted demographic using the application.
"We want to make financing fun, and with Mini, it's only natural to capture the brand spirit and bring it alive in a game format," said Tom Stepanchak, general manager of marketing for Mini Financial Services, Woodcliff Lake, NJ. "The iPhone app is actually an extension of a mechanical water game point-of-sale desk exhibit we created for our dealers last year.
"Consumers can play the modern version on their iPhones with realistic water-like movements and authentic sound effects, and the original mechanical version at Mini dealerships," he said. "Our underling goal is to engage consumers in conversation and enlighten them to the many financing choices we offer.
Manipulating the face buttons on either side of the screen, players use streams of water -- accompanied by bubble sound effects and music -- to avoid obstacles and guide their precious coins into the safety and comfort of their beloved Minis.
Whether avoiding sharks in the fish tank-themed level "Don't Feed the MINI" or aliens in the Area 51-themed level "Restricted," "Mini Liquid Assets" offers gaming with three difficulty settings: "Easy," "Medium" and "OMG."
The game features the full model line of Mini vehicles, including the new Mini Convertible -- featured in the London-themed level "Cheerio" with actual Big Ben sound effects -- and the Mini E, appearing in the eco-friendly wind farm level of "Green with Mini."
Also included in the game is "Find a Mini dealer," a built in dealer locator function that uses Google Maps.
"Without a doubt, there is a strong correlation between Apple enthusiasts and Mini drivers," Mr. Stepanchak said. "They are cut from the same mold.
Article Source:
http://www.mobilemarketer.com/cms/news/content/2526.html
Picture Source:
http://www.iphoneworld.ca/wp-content/uploads/2009/01/mini-liquid-assets-iphone.jpg
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