The agreement creates a youth fundraising program featuring CLIF ZBaR, the first kids' snack created to comply with SB-19, California's Senate Bill limiting fat and sugar in foods offered within the state's school system. The program will allow US Lacrosse league administrators to order and sell ZBaRs at a discount, retaining 50 percent of the profits to fund league activities. Click here for program details.
“We are thrilled to work with Clif Bar,” said Glen Schorr, US Lacrosse managing director of marketing and branding. “They make quality products that fuel athletes, and are working with us to establish programs that will benefit our members.”
Food-based fundraisers are a time honored, effective means for youth sporting groups to raise the dollars they need for equipment, outings and other team expenses. Often, however, the products sold are less than optimal for growing athletes, including candy, cookies, and other items that pack lots of fat and calories, and little in the way of fiber and nutrients. CLIF ZBaR is an organic baked whole grain energy bar filled with the nutrients that growing bodies need, without unnecessary fat and sugar.
“We are excited to be working with US Lacrosse on this innovative partnership,” said Jeff Johnson, Clif Bar director of marketing. “With the growing popularity of the sport, this program just seems like a natural fit.”
Article Source:
http://www.uslacrosse.org/news/2007/clibar.phtml
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