Pizza Hut Shortens Name to "The Hut" as New Marketing Strategy

The company has tried to become more hip and youth-friendly in recent months. In April, it introduced the Pizza Hut "Twintern," an employee who uses the online service Twitter to update customers about store events and pop culture news.

This isn't the first time for Pizza Hut parent Yum Brands to change the branding of one of its iconic restaurant chains, which include Taco Bell. In 1991, the company rebranded Kentucky Fried Chicken as KFC. Recently, to highlight the company's healthier grilled chicken offerings, the company has referred to the KFC brand as KGC.



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